Now that you know about CTRs, let’s talk more about the Google Ads learning period. Then, you will have a better experience when you have to compete with already-established Google Ads! This is helpful for your business because you won’t have to compete directly with businesses that have higher scores than you!Īfter completing this learning process, you will get a chance to update your ad in order to have better conversions and a higher-quality score. If Google can’t accurately grade your campaign just yet, then it’s dangerous for them to allow you to be shown equally with other Google Ads advertisers with proven track records, known as High-Quality Scores. Without this metric, Google is bound to calculate secondary factors such as: Your click-through-rate is the biggest factor for determining how relevant your Ad campaign is to your target audience. When you start a Google Ads campaign, make sure your click-through-rate (CTR) is NOT being ranked just yet. You want Google to continue to gather as much data as possible without having to redo the process due to constant account updates.īut, that’s not all! This next point is very important for you to know: Stay Calm and Advertise Onĭuring the 2nd to 4th week of the ad campaign, try not to make too many changes to your ad account. In reality, it can take between 2-4 weeks for your Google Ads campaign to pick up momentum. However, DO NOT expect leads to just start flooding in. You can rest assured that Google will continue to serve your ads and collect data after the first week of account activation. What to Expect After the First Week of Running Google Ads If you are not getting this many clicks per day per ad group, then you need to think twice about your budget and campaign setup. Ideally, we recommend a minimum of 15 clicks per day per ad group (not campaign) and at least 200-300 clicks on the keywords per month. So, how many impressions should you see as an early sign of success? This is because Google will not spend your full daily budget right off the bat. Here’s something to keep in mind during the initial onboarding or ramp-up time: you will only get a fraction of your desired impressions and clicks from your daily budget. (image source) How to Know If Your Ads Will Succeed When you first activate your Google ads account, it typically takes 24-48 hours for Google to review and approve your account.Īfter you receive approval, Google takes another 7 days to:ĭepending on how big your business is or how complex your audience may be, this process can take longer to complete. What to Expect in the First 7 Days of Running Google Ads In this article, I’ll break down what that time gets used for, and how it can ultimately help you and your business. So, why the long wait? Simply put, Google needs to use a lot of processing time to collect a good amount of data to effectively serve your ad to the right audience. Here’s what you can expect: a successful Google ad campaign will take at least 3 months to mature and then approximately 4-12 months to develop into a strong campaign. Are you a business owner looking to start Google ads advertising ( PPC)? Or perhaps you are an established brand looking to change PPC managers because you are not seeing success right away on your advertising?īefore you begin, you should know how long this powerful ad channel takes to work.
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